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Paula's Choice
Paula Begoun struggled with acne and eczema for years. After reading the labels on the beauty products she was using, she realized she was regularly putting harmful ingredients on her face. Working at a department store beauty counter at the time, she refused to promote the anti-wrinkle creams she didn’t believe worked. Begoun knew there had to be a better solution, so she spent 10 years reading everything she could about products and researching key ingredients to understand exactly how they worked. In 1994, she created Paula’s Choice Skincare, her own line of skin-care products.
